In many blogs social media is often referred to as a relationship building tool and a customer loyalty tool. However, there are also some critics out there who state that online interaction can not beat face-to-face interactions’.  Since I do see truth in both statements I was curious what scientific research had to say about the differences in the quality of online and offline friendships. And of course I would not dare to keep the results to myself. So here is a post about the difference in quality of online vs. offline friendships and possibly a new way of measuring the ROI of Social Media ;)

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